Last updated: 01:15 PM ET, Tue April 19 2016

Marriott Rolls Out New Benefits for Loyalty Program Members

Hotel & Resort | Patrick Clarke | April 19, 2016

Marriott Rolls Out New Benefits for Loyalty Program Members

One week after launching exclusive Member Rates for Marriott Rewards members who book direct, Marriott International has announced the rollout of a trio of new benefits.

The benefits, which are set to become available to the company's loyalty program members later this spring, include an experiences marketplace, Elite concierge service and guaranteed late checkout.

Experiences Marketplace

Opening to all members, including Ritz-Carlton Rewards members in late May 2016, the experiences marketplace will allow members additional opportunities to redeem their points for once-in-a-lifetime experiences.

The unique collection of events will include tickets to hit Broadway shows, private cooking lessons with world-class chefs, concerts and sporting events. 

Elite Concierge Service

Also set to launch in late May 2016, an initial group of Elite Marriott Rewards members will be provided access to concierge service before, during and after their stay with the group providing feedback throughout for future enhancements.

READ MORE: Marriott Doubles Down on Direct Booking, Offering Member Rewards

The concierge will contribute to a personalized experience through the development of a relationship with the member and then provide additional convenience by reserving amenities and scheduling services for them over the course of their stay.

Guaranteed Late Checkout

Like the Elite concierge service, guaranteed late checkout will not be available to every Marriott Rewards member.

Launching globally May 16, the new benefit will be available to Gold and Platinum Elite members of both Marriott Rewards and Ritz-Carlton Rewards, with those members being able to request a checkout time as late as 4 p.m.

READ MORE: Hyatt Joins the Direct-Booking Movement with Exclusive Member Discount

Qualifying members can receive guaranteed late checkout when booking a room by phone, checking in with the Marriott Mobile app or upon arrival at the hotel.

"We’re evolving how we engage with, recognize, and reward our loyal guests," said Marriott's vice president of loyalty Thom Kozik in a statement. 

"Loyalty is not just about our members choosing to stay with us. We want to make their travel more seamless and personalized, and we also want to deliver memorable experiences that go beyond the stay," Kozik added.


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