PHOTO: Marriott Rewards rolls out the first original Snapchat video series. (photo via Flickr/AdamPrzezdziek)
Marriott Rewards has launched a first-ever original Snapchat video series, showcasing Marriott International's hotel and resort properties around the world as well the benefits of its loyalty program to one of social media's fastest-growing audiences.
The unscripted series, titled "Six Days, Seven Nights" debuted Thursday with Episode 1 and tracks four of the world's top social media influencers.
The series premiere follows Jen Levinson over the course of her stay at the Moxy Berlin Ostbahnhof in Germany. Future episodes, scheduled to premiere May 1, May 30 and June 30, will focus on properties in New York City, Seoul and Dubai, respectively.
Beautiful Destinations co-founder Tom Jauncey, Diipa Khosla and Sara Hopkins will star in the upcoming episodes.
While Marriott hotels like the Moxy Berlin, Renaissance New York Times Square and The PLAZA Seoul are highlighted in the three-minute-long episodes, the series also dives into the destinations themselves to showcase the local culture through a Snapchat user's perspective.
"Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member’s experiences while traveling the world," senior director of social, digital marketing and loyalty Amanda Moore said in a statement.
The launch of Six Days, Seven Nights comes just days after Marriott announced a partnership with travel technology solutions provider PlacePass that significantly expands its experience offerings to Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) members.