Marriott's European Portfolio to Double Following Starwood Merger
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Marriott International's European portfolio is poised to expand twofold following the company's pending merger with Starwood Hotels & Resorts Worldwide.
The Bethesda, Maryland-based company's European division announced Tuesday that it will boast more than 123,000 opened or signed rooms once Starwood's 40,500 opened rooms and the companies' combined pipeline of 21,500 rooms join Marriott's 61,000 opened rooms in Europe.
Marriott's own growth is what makes the impending acquisition that much more significant.
"It's been an extraordinary time for Marriott," said Marriott International, Europe's president and managing director Amy McPherson in a statement. "We signed over 10,000 new rooms in 2015 for the first time in our history, doubling in size since 2010."
Looking beyond the Starwood acquisition, which is expected to close in mid-2016, Marriott has more than 4,400 of its own rooms scheduled to open across Europe this year.
READ MORE: Marriott Looks Back on Impressive 2015
Most of the company's European development in 2016 will be taking place in the central and eastern regions of the continent, with those regions accounting for more than 70 percent of Marriott's 2016 openings in Europe.
McPherson called the growth "unprecedented" and said the company's "momentum is incredible."
Following the Starwood acquisition, Marriott will boast nearly two dozen brands ranging from economy to luxury across Europe.
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