Melia Triples Profits in First Half of 2015
PHOTO: ME by Melia Miami. (courtesy of Melia Hotels International)
Meliá Hotels International, one of the world’s largest hotel companies, reports that it earned $22.3 million in the first half of the year thanks in part to growth throughout its European and U.S. markets and a strong increase in online sales. This growth was fueled in part by an increase in online revenue of more than 27 percent following implementation of the MeliaDigital project, which is now the company’s most important sales channel and complements business generated by key travel agencies and tour operators.
“The results from January to June confirm the positive business performance of our international hotel company, and together with our strength in the Caribbean, reflect the fruits of economic recovery and our successful sales strategy in major European cities, especially in Spain,” said Gabriel Escarrer, vice chairman and CEO of Meliá Hotels International.
Meliá is continuing on its path of rapid expansion with the addition of nine hotels in 2015, including the Melia Doha, ME Milan Il Duca and Melia Paris La Defense, and another 14 hotels in development. As for future growth, Meliá foresees significant development across Europe, specifically in Italy and Germany and in the cities of London and Paris. The company also has set its sights on continued expansion in Cuba, where it expects to have 15,000 rooms in operation by 2018.
“Looking ahead, our company is working on a new strategic plan 2016-2018, which will allow us to continue to lead a constantly changing industry, both in the resort and new ‘urban resort’ areas, and to continue to make progress in the company’s digitalization,” added Escarrer.
Social responsibility is foremost on Meliá’s agenda. In the first half of the year, the company reduced CO2 emissions from hotels by between 7 percent and 15 percent thanks to the installation of energy efficient systems and products. Further, it remains committed to the development of projects in hotels in Europe under the ESCO model, which will translate to a reduction of about 15 percent of CO2 emissions.
Meliá recently announced the extension of the agreement with Endesa, Spain’s largest electric utility company, to supply 100 percent of the electricity used by its hotels and corporate offices in Spain with renewable sources (wind, hydro or solar). Meliá also joined the “Committed to the Climate” campaign, promoted by the Spanish Ministry for the Environment and aimed at seeking greater urgency in implementing plans to combat climate change at the next UN Climate Summit in Paris. To date, 102 of its hotels have been awarded a “Greenleader” certificate by TripAdvisor.
The company’s portfolio currently totals 377 hotels (with nearly 98,000 rooms) throughout more than 40 countries and four continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Innside by Meliá, Tryp by Wyndham and Sol Hoteles.
For more information, visit Melia Hotels & Resorts.
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