Last updated: 08:00 PM ET, Mon April 04 2016

Millennium Hotels & Resorts Revamps Website

Hotel & Resort | Patrick Clarke | April 04, 2016

Millennium Hotels & Resorts Revamps Website

Millennium Hotels & Resorts has decided to take a page out of the e-commerce retail book with the introduction of a new digital platform.

The new features enhanced functionality and is designed to simplify the guest experience regardless of whether booking stays, selecting upgrades and amenities, accessing destination tips, managing their My Millennium loyalty program membership or reserving an off-site tour.

The new site's most important feature is the customer relationship management system. The CRS connects the databases of each Millennium hotel, in turn simplifying communication.

READ MORE: What Were The Best Hotel Booking Sites of 2015?

What's more, users booking a stay of more than one night will have access to the best price per night. Through this feature, Millennium Hotels aims to encourage guests to book directly. Hilton Worldwide and Marriott International have launched similar campaigns of late.

Users will also receive personalized recommendations for future travel based on their past activity on the site. 

"Our new website means we can now give our guests a unique booking experience, true value, the best rates and flexibility to suit their travel needs," said Group CEO of Millennium & Copthorne Hotels plc Aloysius Lee in a statement. "The new digital platform will provide a solid foundation for the evolution of MHR's brands, products and guest services over the next few years."

READ MORE: to Launch Instantly Bookable Hotels in Cuba

"This is not just a simple tech-upgrade," said Millennium Hotels & Resorts' Vice President of Revenue Management and e-commerce Nayan Peshkar. "We have created an intelligent website where the technology is felt but not seen. Instead of looking at what our peers in the hotel sector were doing, we have created the instant commerce experience of the retail sector for hotel guests, an example of which is the personalization and recommendations offering on"

In addition to the new website launch, Millennium Hotels revealed that it continues to in its North American portfolio, with the second phase of renovations underway at the ONE UN New York.

The brand operates 14 properties in North America and 125 around the globe.


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