Last updated: 01:57 PM ET, Tue March 17 2015

MobileSuites App: Request Hotel Services On the Fly

Hotel & Resort | Ryan Rudnansky | March 17, 2015

MobileSuites App: Request Hotel Services On the Fly

Photo courtesy of MobileSuites

Requesting amenities and services at hotels across the globe is easier and more mobile-friendly than ever before. Apps like MobileSuites, which re-launched on Monday, are making sure of it.

It used to be that you would have to request additional amenities and services in person, then wait for different departments within a hotel to relay the information.

Now, you simply input your request into your mobile device, and the request is automatically transmitted to the appropriate department via a single management platform, making service more expedient and seamless.

That’s how MobileSuites — and competing app ALICE — are changing the hospitality industry.

MobileSuites announced today that travelers can now search for and request amenities and services across more than 1,800 hotels through the app, including many properties from major hotel companies such as Starwood, Hilton, Hyatt, and Marriott.

The development of MobileSuites since its formation in late 2013 has mirrored the evolution of the needs of travelers and hoteliers. MobileSuites originally started out as a software provider for the hotel industry; it wasn’t until July 2014 that it began to morph into what it has become today. 

“What we realized was what hotels really want out of a mobile guests services solution is engagement,” said Dennis Meng, CEO and co-founder of MobileSuites. “The bottom line being: Engagement really drives ancillary revenue, it drives loyalty and [it puts] more heads in beds. Ultimately, what we think the Holy Grail is in the space is to be able to tie guest engagement to streamlining back-end operations for the hotel… Once you’re getting high engagement, that’s extremely valuable from the hotel side. That’s when you can start adding much deeper value from the hotels themselves.”

The idea for the new version of the app came from experience. Meng and co-founder Basel Fakhoury used to be management consultants who traveled extensively (it just so happens MobileSuites targets management consultants and those who travel 50-100 times a year). They experienced first-hand the struggles like-minded travelers and hoteliers go through. 

“We were frequent travelers staying at a lot of different hotels throughout the course of several months,” Meng said. “We understood the hotel pain and the traveler. For people that were like us, it just made sense to gravitate towards one solution that would work across different properties.”

MobileSuites is rather unique in that it covers a wide range of hotels throughout the world, meaning that it can apply to travelers practically anywhere, no matter what their brand preference at the time. Meng said hotels’ official apps don’t get as much engagement and re-engagement from travelers because they are naturally brand-specific. Unless you are a die-hard loyal customer of a brand, chances are you are going to stay at a variety of brands during your travels throughout the years. MobileSuites allows for you to request amenities and services across a variety of brands.

“What we saw through our own experience and looking at the market was a lot of travelers won’t download the apps provided by the hotels,” Meng said. “It isn’t that useful until that next hotel stay.”

“Instead of downloading 10-15 apps, now they can download the MobileSuites app and have a consistent experience as they’re traveling to all of these hotels,” he added.

MobileSuites’ mobile nature is also obviously attractive to travelers.

“Not having to be tied down to the room opens up a lot of flexibility in terms of what they can do while they’re staying at the hotel,” leading to higher engagement rates, Meng said.

And, as technology develops, it’s no surprise that you keep on hearing about the travel industry revamping its technology, from mobile check-in at airports to Uber updates to OTAs.

“Looking at the travel industry just in the past three or four years, you’ve seen drastic changes in what consumer behavior looks like,” Meng said. “We think this is really the direction that the space is going. People are wanting to engage and manage their trip on the fly.”

Given the high demand, Meng said MobileSuites is limiting the number of registered travelers who can receive access to the new version of the app today to ensure a high quality experience for all. The rest of those who have registered through MobileSuites will receive access in the coming weeks.

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