Last updated: 11:55 AM ET, Tue July 05 2016

Multigenerational Travel Thriving at Solmar Hotels & Resorts

Hotel & Resort | Dawna L. Robertson | June 28, 2016

Multigenerational Travel Thriving at Solmar Hotels & Resorts

Photo courtesy of Grand Solmar Land's End Resort & Spa

As multigenerational travel continues its impressive ascent, travel agents must tackle the arduous task of matching family clients with a destination and resort within that locale to appease their entourage’s varied needs and tastes.

Throughout Mexico, resort owners are broadening their appeal through accommodation configurations, all-inclusive option and activities running the age gamut. On the tip of the Baja Peninsula in Cabo San Lucas, Solmar Hotels & Resorts’ collection of five family-friendly vacation properties helps simplify the planning process by addressing the distinctive demands of this growing demographic.

READ MORE: Grand Solmar Land’s End Enhances Luxe Amenities

The portfolio includes the all-suite Solmar Resort & Beach Club, 72-junior suite Hotel Quinta Del Sol By Solmar, 260-suite Playa Grande Resort & Grand Spa, 98-suite The Ridge At Playa Grande Luxury Villas and the 246-suite Grand Solmar Land’s End Resort & Spa Cabo San Lucas.

“Our success with families lies within our understanding that although they travel as a group, each individual looks for something different,” said Ricardo Orozco, vice president of operations for Solmar Hotel & Resorts. “Our properties have the capability to cater to each family member while maximizing their time together.”

Since each property in the Solmar portfolio is distinctive, travel professionals can help family clients select the best resort fit. Your clients can rest assured that despite the diversity, Solmar comforts, amenities and services are a staple throughout.

Each Solmar property provides spacious suites designed with a “home away from home” concept that provides a full kitchen or kitchenette, plus privacy options like gliding doors in master bedrooms.

Orozco points out that when grandparents are handling the bill, youngsters wanting amenities geared to their age group often influence the resort selection process.

Solmar appeases toddlers, ‘tweens and teens with activities ranging from poolside games and mini golf at Playa Grande Resort & Spa to Grand Solmar Land’s End Resort & Spa’s Kid’s Club, featuring a life-size tree house, mini-theater area, and slew of activities including t-shirt design, indoor yoga, clay sculpting and kite making. Monday, Wednesday and Friday theme nights elevate the fun via storytelling sessions, costumes and treasure hunts.

Naturally, parents and grandparents can tap into indulgent spa treatments or simply lounge the day away at an infinity pool garnished by a swim-up bar. On the “feel good” side, the entire family can regroup for a Solmar Foundation tour that showcases some of the company’s efforts to give back to struggling communities within the region. The organization addresses families living in poverty, abandoned children and elderly citizens through health assistance and education programs.

Beyond The Resort

To make certain that families are wisely advised on the best ways to further discover this dynamic destination, Solmar has amassed and thoroughly educated a dedicated team of concierge professionals to help guests plot out appropriate adventures for all ages in the traveling party.

Your clients are privy to plenty of quality time together since Los Cabos runs amok with eco land and sea experiences. Water recreation aside, they can select from land adventures that include ziplining, exploring the desert on ATVs, off-roading to ancient petroglyphs and horseback riding to visit genuine rancheros.

“Grand Solmar Land’s End Resort & Spa is located at one of the destination’s most privileged and private locations — the tip of the Baja Peninsula," said Rodrigo Gutierrez, general manager. "Aside from the splendid views of the Pacific Ocean, the property is located within walking distance from downtown Cabo San Lucas which is the hub for family activities such a snorkeling, SUP, tours to El Arco and more — making it perfect for active families looking for the best of both worlds.”

READ MORE: The Top Family-Friendly Hotels for 2016  

Approximately a 10-minute walk from the marina, the resort offers access to a bevy of ocean activities, from seasonal whale watching and snorkeling excursions to Chileno Bay to kayaking treks, sportfishing charters and sunset catamaran cruises. Downtown Cabo San Lucas ups the ante with its lively cantinas, seafood restaurants and shopping that runs from souvenirs to haute couture.

To make reservations or learn more about matching your multigenerational travel clients with the appropriate Cabo San Lucas Solmar property, visit

For more information on Cabo San Lucas

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