New Lifestyle Hotel Downtown LA Proper Coming to Los Angeles
PHOTO: Downtown LA Proper rendering. (Courtesy of Proper Hotels)
New lifestyle brand Proper Hotels announced on Tuesday that it will open a boutique hotel in Downtown Los Angeles, dubbed Downtown LA Proper.
The property, a joint venture between local developers Frank Stork, Channing Henry and The Kor Group, is slated to open in early 2017 and will be located at 11th and Broadway, former home of the L.A. Press Club, the YWCA and the Case Hotel.
The historic building, opened in 1924, is set to be completely redesigned and redeveloped as a “higher-end lifestyle boutique hotel,” geared toward both leisure and business travelers, according to a release. The 13-story brick and stone masonry building will feature 148 rooms and suites, as well as a restaurant, a rooftop pool and lounge, and several public areas. It will be “a convergence of high touch and high tech, tradition and culture, energy and tranquility, world-class dining and a sense of place that define Proper Living,” per the release.
The redevelopment of the building is under Councilmember Jose Huizar’s watch, who created the Bringing Back Broadway initiative to help revitalize L.A.’s downtown area. The initiative has already led to the introduction of Ace Hotel in 2014, the renovation of the Hearst Herald Examiner and numerous retail stores and restaurants. Plans are underway to construct hundreds of apartment units and a streetcar service. Downtown LA Proper will be a stop on the street car service’s route, connecting Broadway to the Convention Center, the Disney Concert Hall, Broad Museum and more.
“Having invested in and developed many projects in Downtown LA for more than a decade, including the Pegasus Apartments, Santa Fe Lofts, Eastern Columbia Lofts, and Barker Block Lofts, our company has been a strong believer in the vitality and importance of Downtown Los Angeles,” said Brian De Lowe of The Kor Group, via a release. “With the support of Councilmember José Huizar’s Bringing Back Broadway initiative, our team recognizes the incredible impact that the collaboration of like-minded community and business leaders can have on a neighborhood. The Councilmember’s efforts have created an energetic and much-needed destination for Downtown Los Angeles, and we are excited to participate in its expansion.”
Proper Hotels is currently planning and developing additional projects in Austin, Hollywood, San Francisco, and Brooklyn, among others.
More by Ryan Rudnansky
Get Travel Deals and Travel News
Recent Travel Opinions
Cruise Line & Cruise Ship
Airlines & Airports