Online Channels Deliver “Solid” Rates, Pegasus Reports
Online channels are a growing source of solid business for hotels, according to Pegasus Solutions.
Though August leisure bookings from online channels were down 0.2 percent from August last year, year to date online bookings have increased 2.2 percent, and online-booked rates are up by 2.8 percent so far this year, according to Pegasus.
“Our data show guests are booking online, and paying solid rates,” said David Millili, chief executive officer of Pegasus Solutions, in a statement. “It’s up to the hotel to steer those bookings back to the brand site. New opportunities for hotels to engage directly with the online consumer are emerging almost monthly.”
Millili added, “Beyond the desktop and mobile presences, hotels need to ‘own’ their digital presence to leverage opportunities for direct bookings through tools like the Google Carousel and TripAdvisor’s soon to be released TripConnect.”
Overall, August leisure hotel rates rose 4.2 percent over the same period last year, according to Pegasus, though leisure volume was slightly lower than August 2012.
Pegasus said leisure bookings will ebb in September, but possibly gain momentum again in October and December, with rates rising to between 2 percent and 4 percent.
August corporate travel bookings were down 1.5 percent compared to the same period last year. Year to date, however, these booking grew 3 percent compared to 2012. Rates were the same year to date compared to last year, although August rates were up 0.6 percent over August 2012.
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