In what is being described as a coming-out party for one of the fastest growing companies in the travel industry, Playa is launching a special advertising campaign in the heart of the city that never sleeps.
Our own Mark Murphy makes a cameo appearance in the campaign, playing the newscaster that motions like Wolf Blitzer announcing breaking news. The sunglasses-clad Murphy gives way to a video montage of the best of Playa Resorts. Playa's brand logos are featured, as well as a call to action to win prizes at playaresorts.com/win.
The unique branding campaign will run every hour on the uber screens from Nov. 21-27 in Times Square. There will be no audio with the video, but the visuals are the star – instantly transporting you from the cold of winter to a tropical Playa resort locale.