Last updated: 03:15 PM ET, Fri November 04 2016

Posadas Rebrands Lat 20 as Live Aqua Boutique Resort Playa del Carmen

Hotel & Resort La Coleccion November 04, 2016

Posadas Rebrands Lat 20 as Live Aqua Boutique Resort Playa del Carmen

WHY IT RATES: Posadas is bringing chic boutique-style accommodations to one of Riviera Maya’s legendary tourist centers. -Michael Isenbek, TravelPulse Senior Editor

Posadas, the largest hotel operator in Mexico, is happy to announce that Lat 20 by Live Aqua All Inclusive Adults Only has been rebranded as Live Aqua Boutique Resort Playa del Carmen, encompassing the Live Aqua lifestyle brand of La Coleccion.

Comprised of 60 deluxe rooms and suites, Live Aqua Boutique Resort offers the same superior level of service, quality and cuisine options that guests will find at the Live Aqua Resorts & Residence Club properties across Mexico.

“We are excited to announce the evolution of this reputable brand with Live Aqua Boutique Resorts. The decision to rebrand Lat20 was due to the following and strength of the Live Aqua brand, which we see has tremendous growth potential,” said Enrique Calderon, Chief Operation Officer for Hotel Division, Posadas.

Live Aqua Boutique Resort’s rebrand comes soon after Posadas announced the inauguration of La Coleccion to distinguish Posadas’ beach resorts apart from their other 150 properties throughout Mexico.

The resort is located on Playa del Carmen’s 5th Avenue, considered the heart of the city and a privileged place for visitors. An easily walkable street, guests can find a variety of restaurants, cafes, bars, jewelry stores, art galleries, ice cream parlors, handicraft and clothing stores, and exclusive designer brands. Its location offers the option of enjoying a dinner under the sky or a night of relaxation within the property’s enchanting artistic space and chic refined offering.

The Live Aqua brand is categorized by its luxury and lifestyle offerings where adults can enjoy a trendy and passionate vibe and a full sensory experience with contemporary decor, peaceful ambiance, soothing spa treatments, unique and personalized service and high-end gourmet experiences.

Live Aqua Boutique Resort was conceptualized for everyone seeking spaces where subtle luxury and sophistication combine to create an atmosphere that seduces the senses. The property’s interior design focuses on the harmony with nature. From their arrival, guests can appreciate the majesty of the Ceiba, a sacred tree to the Mayan culture commonly referred to as the tree of life and fertility or the iconic marble statue of Tarantino de Puebla — the architectural jewel of the hotel.

Live Aqua Boutique Resort’s accommodations are designed for relaxation and comfort and include contemporary minimalist design, wood and steel furnishings, black onyx bathrooms, calm lighting, LCD TV, iPod/iPhone dock, coffeemaker, spacious armoire, security safe and high-speed internet access. Guests can also enjoy the beautifully designed infinity pool on the rooftop, and the FEEL SENSE SPA by Live Aqua where every therapy is specially designed to please the senses and restore the body, mind and spirit.

As part of the brand’s focus on high-caliber cuisine, guests of the boutique property can enjoy a wide range of dining options with daily specials and a diverse menu from eateries such as: El Mural, featuring traditional and contemporary cuisine; DAI, showcasing delectable flavors from China, Japan, India, and Thailand; Chef’s Kitchen, a rooftop restaurant with views of the Caribbean and Cozumel Island, where the chef designs a new menu daily based on the freshest ingredients available from local markets; Sushi and Tapas, perched on the hotel rooftop next to the pool, this restaurant offers amazing Caribbean views, delicious food and a great ambiance; The Bar, designed to conjure the vibrant history of Mexico and it serves delicious concoctions with premium top-shelf liquors; and Coffee and Deli Bar, the ideal spot to sip on coffee or tea, enjoy a delicious sweet or dessert, or grab a quick snack. 

The Live Aqua Resorts & Residence Club will be expanding nationally and internationally with the development of five Live Aqua properties in the United States in the metropolitan areas of Chicago, Los Angeles, Miami, Houston and Washington D.C., and with a new resort in San Miguel de Allende that is scheduled to open in 2018.

La Coleccion features a variety of vacation options ranging from family-friendly and adult-only all-inclusive to exclusive European plans under the subcategories of Luxury, Bonding, Lifestyle and Active — a dedicated portfolio that allows travelers to easily select a dream vacation based on their unique preferences. Each one of the 12 properties — which include the new Live Aqua Boutique Resort Playa del Carmen — have a unique offering and are designed to appeal to different needs, whether guests are looking for luxury experiences, a time to bond with their loved ones, an active adventure to expand their horizons or a lifestyle vacation that offers a full sensory experience. 

SOURCE: A La Coleccion press release