Radisson Red, Quorvus Collection Brands to Debut in China
Photo courtesy of Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group announced at the China Hotel Investment Conference (CHIC) last week that it plans to triple its hotel count in China to over 50 properties in the next four years.
Carlson Rezidor already has 14 hotels currently in operation in key markets and secondary cities in China. Now, the major hospitality company plans to increase its presence even more in top-tier cities, strengthen its pipeline, and introduce the Quorvus Collection and Radisson Red brands to the country.
“We have an over 20-year history in China and increasing our footprint in the country is an integral part of our growth strategy in Asia Pacific,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group, via a release. “In addition to the 50 hotels we plan to have in operation by 2019, we are moving forward aggressively to grow our presence and expand our pipeline in China further to deliver an even stronger growth trajectory.”
The Quorvus Collection is a curated selection of luxury hotels that cater to the global traveler, featuring properties such as G&V Royal Mile Hotel Edinburgh, The Symphony Style Hotel Kuwait and — soon to be added — The May Fair in London.
Radisson Red, officially announced in April, is an upscale lifestyle brand built around the millennial-minded traveler and inspired by technology, design, art, music, and fashion. It generally offers hotel owners lower construction and operating costs than traditional full-service hotels due to its multi-functional approach to design and space planning.
By introducing the Radisson Red brand to China, Carlson Rezidor hopes to attract two of the most targeted traveler segments in the industry right now: Chinese travelers and millennials (Carlson Rezidor notes that it technically is targeting Chinese millennials aged 25-34, which will make up more than one-third of Chinese tourists by 2019). In fact, Radisson Red’s first signed hotel is Shenyang Hunnan, which is scheduled to open in 2016.
If the brand does indeed attract the two segments in heavy numbers, Carlson Rezidor’s financial numbers could improve significantly.
Currently, Carlson Rezidor is operating the Radisson Blu and Park Plaza brands in China. Beyond the 14 hotels currently in operation, 28 hotels across the two brands are in development. The company noted it is working to add hotels in Chinese cities Dalian, Nanjing and Sanya, Shenzhen, Xiamen and Xi’an.
Carlson Rezidor also announced on Thursday the signing of the 200-room Park Inn by Radisson Libo in the Guizhou province. The hotel is slated to open in the second quarter of 2016.
More by Ryan Rudnansky
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