The Renaissance New York Midtown Hotel aims to become the city's first digitally enhanced hotel when it opens in the Garment District this coming spring.
The 348-room hotel's revolutionary digital experience will include a "living" wall and a virtual concierge.
The former will comprise digital displays projected along a block-long passage, "creating a visual tapestry by responding to human motion through subtle, organic movements and graphic patterns."
Meanwhile, the virtual concierge will be located at the hotel's 34th street entrance. It will be linked to the hotel's Navigator program and therefore allow guests to explore nearby points of interests with a simple tap. According to Renaissance, the hotel's Navigator (concierge) offers "personalized hyper-local suggestions on the area's offerings."
Guests visiting the hotel lobby can access this information via the "Navigator Table."
Another noticeable aspect of the hotel's digital experience will be the four-story LED screens located atop the property. The screens will display a digital clock that will shift designs every hour.
"The Renaissance New York Midtown Hotel will be our flagship property and truly bring a 'renaissance' to the brand, melding the best of New York's art, music and fashion into a creative and authentic experience for our guests," Marriott International's global officer for luxury and lifestyle brands Tina Edmundson said in a statement.
In addition to the pioneering technology, guests will have access to more traditional amenities, including a lobby lounge and bar, a Club Lounge for Elite Marriott Rewards members and an outdoor space that will be the largest in Manhattan.
The hotel will also boast 4,500 square feet of meeting space capable of accommodating up to 250 attendees.
What's more, the 348 guestrooms will include more than a half of a dozen executive suites and one celebrity suite.
In a statement, the hotel's General Manager David DiFalco said "we designed every aspect of the new Renaissance New York Midtown Hotel to make it easy for guests to unwind, explore and embrace the history and vitality within the hotel and all around us."
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