Riviera Hotel Celebrating 60 Years While Saying Goodbye
Photo courtesy of Riviera Las Vegas Twitter page
The Riviera Hotel and Casino, one of the last standing old-time casinos in Las Vegas, has announced that it will be closing its doors on May 4 at noon, just a couple weeks after it turns 60 years old on April 20.
A statement read, “We greatly appreciate the expressions of fondness and loyalty for 'The Riv' from our guests since ground first broke in 1954 and through the years. More importantly we want to acknowledge and applaud our associates who have worked to create enduring memories for all of our guests. This is what will be remembered long after the walls have come down. We look forward to making the coming weeks fun, exciting and memorable.”
In celebration of its 60th anniversary and to commemorate its storied past, the Riviera will be looking back at some highlights, guest celebrities and rare photos attached to the historic hotel.
Via its website and social media accounts, the Riviera has already honored legendary singer Liberace, who cut the ribbon at the property’s grand opening and was once the Strip’s highest-paid entertainer at $50,000 per week. You can find timeless odes to the hotel’s history on social media via the hashtags #Riv60 and RivFacts.
The Riviera will also be giving away more than $500,000 in cash prizes in its Classic Cash Giveaway in April to celebrate its Diamond Jubilee 60th Anniversary.
For every 600 points earned, Riviera Rewards Club members will be entered into a drawing for cash prizes. A grand prize of $10,000 in cash will be given away every Sunday through Friday at 7 p.m. throughout the month of April. Those who place second through ninth in the drawings will receive $1,000 each.
On top of that, 60 winners will be selected in drawings on April 4, 11 and 18. A grand prize of $6,000 will be awarded each week. Those who place second through 21st will receive $600 each. Those who place 22nd through 60th will receive $60 each.
If that’s not enough, one lucky member will win a Harley Davidson motorcycle in a drawing on Saturday, April 25 at 7 p.m. Those who place second through 60th in the April 25 drawing will each receive $60.
If there are any unclaimed prizes, there will be another drawing held on May 2 at 7 p.m. Six winners will divvy up the prizes equally.
All drawings will be held adjacent to the casino cage and entries are non-transferable. Complete details and a full set of rules for the Riviera Diamond Jubilee 60th Anniversary promotion are available at the Riviera Rewards Center. Contestants must be 21 years or older with a valid ID and must be a Riviera Rewards Club member (membership is free). Sign up for Riviera Rewards in-person at Riviera Hotel & Casino or online at www.rivierahotel.com.
The closing of the Riviera paves the way for the planned Global Business District, a $2.3 billion project that will add over one million square feet of meeting, convention and event space to the 26-acre site and the existing Las Vegas Convention Center.
The project is expected to support 6,000 temporary construction jobs in Southern Nevada and generate $3.6 billion in economic activity during the construction period. Once the two-phase project is finished, another 6,000 permanent jobs could be created due to projected tourism, while generating $700 million in economic activity and $221 million in wages and salaries.
An estimated 1,000 employees at the Riviera will be laid off when the hotel closes down.
More by Ryan Rudnansky
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