Last month, Rosewood Hotels & Resorts announced plans for a fourth ultra-luxury hotel in Mexico, a country that it believes provides all the ingredients for the type of experiential vacations that its discerning and intellectually curious clientele demand.
That property, Rosewood Puebla, which will feature 79 guest rooms and suites, is scheduled to open next year.
"Our guests are sophisticated travelers, and they are interested in visiting destinations that offer authentic journeys of discovery," said Radha Arora, president of Rosewood Hotels & Resorts. "The diverse landscape of Mexico, particularly the settings where our properties are located, offer unique opportunities for our guests to become fully immersed in the Mexican culture."
Puebla, of course, is no exception to that rule. "Puebla is renowned for its colonial architecture, traditional cuisine and colorful ceramics and offers endless opportunities for our guests to fully immerse themselves," Arora said, adding that the city is a designated UNESCO World Heritage Site.
The Puebla property will comprise a collection of buildings encircling a walled courtyard whose centerpiece is a 300-year-old chapel. It will house a restaurant, spa and two bars, one of which will be set on the roof along with a swimming pool. Like all Rosewood properties, the hotel will offer highly personalized service and top-of-the-line amenities.
Without question, there is nothing cookie-cutter about Rosewood's three other Mexico hotels, either. "The location, history and culture of each property influences the look and feel of the properties," said Arora. "There are also elements that tie them together, such as Rosewood's signature-style service which is intuitive, refined and engaging."
Rosewood made its debut in Mexico with the 1997 opening of Las Ventanas al Paraiso in Los Cabos. The resort is currently undergoing renovations and repairs in the wake of Hurricane Odile. When it reopens on June 4, guests will find the resort that has been significantly enhanced. "While the resort has been closed, all of Las Ventanas' associates have been undergoing additional training to further enhance the unmatched level of service and guest experience for which the resort is renowned," said Arora. "For example, the resort's beloved butlers have been undergoing intensive training in several different departments, including language, culinary, childcare and even tour-guide training."
Rosewood Mayakoba, which debuted in 2008, will undergo an enhancement program of its own in September. "The 130-suite hotel will see renovations to its guest accommodations, four dining outlets, and public spaces," said Arora.
Rosewood San Miguel de Allende, which debuted in 2011, recently unveiled a collection of four- and five-bedroom private residences. "The private residences provide guests with the opportunity to vacation in a private home complete with lush gardens and charming al fresco spaces, while enjoying the luxurious comforts associated with the hotel, such as twice-daily housekeeping, daily fresh fruit, 24-hour room service, Rivolta Carmignani linens and bath amenities by L'Occitane, Bvlgari and Natura Bissé," Arora said.
Rosewood's Mexico properties attract guests from all over the world, Arora said. Within the U.S., the majority of guests come from the West Coast, Dallas area and Northeast.
Further expansion within Mexico should be no means be discounted. "We are always looking for the right opportunities for expansion and we know that Mexico is a destination that our guests enjoy returning to," Arora said. "But we are also looking beyond Mexico and intend to soon announce our first property in South America."
Regardless of where Rosewood expands, Arora is bullish on the company's future. "The numbers of discriminating guests who have the means to travel with Rosewood are striking," he said. "In nine years, there will be an 85 percent increase in the number of the world's billionaires, and the number of high net-worth individuals with at least $30 million in assets will increase by 50 percent."
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