San Francisco Hotels Shattered Records During Super Bowl 50 Weekend
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While the battle on the field at Super Bowl 50 may have failed to live up to the hype, the weekend will go down as a memorable one for Bay Area hoteliers.
Based on data collected by STR, the San Francisco Travel Association announced record-breaking hotel tax collections over the final four days of Super Bowl week last month (Feb. 4-7).
In addition to generating more than $8.2 million in hotel tax, the three-day stretch of Feb. 5-7 provided San Francisco with the highest level of hotel revenue ever recorded. What's more, STR found that hotel occupancy in the city reached an impressive peak at 90.7 percent Feb. 6.
The projected $8.2 million in hotel tax represents a nearly 200 percent increase over the same period last year when less than $3 million in hotel tax was generated.
Meanwhile, the peak occupancy of nearly 91 percent on Feb. 6 signals an increase of a whopping 14 percent over the previous year.
In a statement, San Francisco Travel president and CEO Joe D'Alessandro said "the people of San Francisco were the big winners in Super Bowl 50."
"Our hotels were nearly filled with visitors spending not only on hotel rooms but restaurants, transportation, shopping, entertainment and more," he added. "It’s estimated that 75 percent of all visitor spending takes place outside of hotels."
In his own statement, the executive director of the Hotel Council of San Francisco Kevin Carroll said "Super Bowl 50's success holds great promise for San Francisco to host the game again."
Last month, the San Francisco Bay Area Super Bowl 50 Host Committee revealed that 1.1 million people attended Super Bowl 50-related events between Jan. 30 and Feb. 7.
San Francisco Mayor Ed Lee said "Super Bowl 50 exceeded our expectations," and its safe to say it exceeded those of the Bay Area's hotel industry.
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