Sandals to Sell Grand Pineapple Antigua to Elite Island Resorts
Photo: Sandals is selling the Grand Pineapple Antigua to Elite Island Resorts said Butch Stewart (center), Sandals’ chairman. (Photo by Brian Major).
Sandals Resorts International (SRI) is selling the 180-room Grand Pineapple Antigua resort to Elite Island Resorts (EIR) effective May 30, the company announced. Located on Antigua’s Long Bay, the resort will remain open and accept bookings through June 1, when the property will re-launch as the Pineapple Beach Club under EIR ownership.
SRI “remains in high-level discussions to introduce the first Beaches Resorts to the island of Antigua,” according to the statement. SRI had announced in 2013 the company was planning to create a new Beaches Resort at the Grand Pineapple site.
Guests with Grand Pineapple Antigua bookings who are scheduled after May 30, 2016 “will be fully protected at the agreed-upon rates by Elite Island Resorts and its sales team,” SRI officials said. All resort staff members will remain in place under the new EIR management team, said officials in a statement.
READ MORE: Sandals Reaches Deal to Develop Beaches Resort in Antigua (Dec. 4, 2013)
“We are very satisfied that our staff and loyal customers will be properly taken care of under the stewardship of Elite’s chairman, Mr. Rob Barrett,” said Gordon “Butch” Stewart, SRI’s chairman. Stewart said SRI’s Grand Pineapple Negril property “remains a part of the SRI collection of resorts and will not be impacted by the confirmed sale.”
SRI will continue its operations in Antigua with Sandals Grande Antigua, which the company has operated since 1991. The company has not been reluctant to change course with regard to the family focused Grand Pineapple brand.
In late 2014, “following consultation with guests,” SRI officials announced the Sandals Carlyle resort in Montego Bay, Jamaica would remain under that brand rather than join the Grand Pineapple brand. SRI officials had announced earlier in 2014 that the Sandals Carlyle would be converted into the Grand Pineapple Montego Bay resort beginning in January of 2015.
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