Sandals Unveils Exclusive Concert Series
PHOTO: Lee Brice (left) and Jerrod Niemann performing at Sandals’ Story Behind the Songs concert series. (Photo by Dimitrios Kambouris/Getty Images for Beaches Turks & Caicos)
WHY IT RATES: Sandals’ Story Behind the Songs series is off to a great start with appearances by some of country music’s brightest stars — and the acoustic storytelling format makes for a more intimate experience. -Michael Isenbek, TravelPulse Senior Editor
Sandals Resorts International, parent company of Sandals Resorts and Beaches Resorts, welcomed country music fans Sept. 23-26 to Beaches Turks & Caicos, located in Grace Bay, Providenciales, for the resort company’s first Story Behind the Songs concert event, featuring top country music artists Lee Brice, Jerrod Niemann and Dylan Scott.
As part of Sandals Resorts International’s new LIV+ Events program, which offers vacationers unique limited-edition events, Story Behind the Songs is a concert series in partnership with Premiere Networks that showcases intimate acoustic performances from top music artists.
Hosted by award-winning Country radio and CMT personality Cody Alan, the four-day getaway in Turks & Caicos included live performances on the beach from Dylan Scott Saturday night, followed by a duo performance from long-time buddies, Lee Brice and Jerrod Niemann on Sunday performing their new hit single “A Little More Love.”
The musical events included backstories of each song told first-hand by the artists, from memories on the road to the inspiration behind the songs. This once in a lifetime opportunity was enjoyed by Beaches LIV+ vacationers, along with 36 lucky radio listeners who won their way to paradise by tuning into their favorite local country station or the nationwide contest on CMT After MidNite with Cody Alan, CMT All Access with Cody Alan, and CMT Radio Live with Cody Alan. Altogether, 14 radio stations broadcasted live artist interviews conducted by Alan from the Beaches resort.
Guests also enjoyed a red carpet Meet & Greet with artists, a VIP LIV+ Official After Party with DeeJay Silver and a special presentation by the Sandals Foundation, the non-profit arm of Sandals Resorts International. In an effort to improve the lives of those in the Caribbean, proceeds from Story behind the Songs t-shirt sales and silent auction were donated to the Sandals Foundation’s locally sponsored school. In total, the Story Behind the Songs event raised US $8,610 for the Sandals Foundation, of which 100 percent of the proceeds will benefit local educational programs in the Caribbean.
SOURCE: A Sandals press release
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