Sheraton, Starwood Preferred Guest Enter Partnership with MLB
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Heads up sports fans, Sheraton is now the official hotel of America's pastime.
Starwood Hotels & Resorts' largest brand announced a partnership with Major League Baseball Monday, which also designates Starwood Preferred Guest as the official hotel loyalty program of MLB.
While the partnership is sure to benefit baseball fans staying with Sheraton, it will also allow the brand to gain additional exposure and potentially win over more SPG members.
In a statement, MLB Executive Vice President of Business Noah Garden said the "MLB will deliver enormous visibility to millions of passionate baseball fans, giving Sheraton an important platform to showcase its new brand positioning."
"The partnership provides Starwood with the ability to connect with the MLB fan base, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty," Sheraton's Global Brand Leader Dave Marr added in a statement.
Although SPG members will have a chance to redeem their Starpoints for tickets to this year's World Series, Sheraton guests will have to wait until the 2016 season for access to a slew of other baseball-related perks. Offerings will include complimentary access to MLB.TV, MLB Network, custom Starwood booking widgets on MLB.com and a plethora of promotions designed to reward customers with MLB prizes.
Through the partnership, Sheraton guests and SPG members will have opportunities to gain special access to spring training events, player meet and greets, batting practices and game tickets.
Sheraton plans to celebrate the partnership announcement this October with several MLB playoff game screenings at select properties across North America.
The celebration will kick off Monday with a screening of Game 3 of the American League Championship Series between the Kansas City Royals and Toronto Blue Jays at the Sheraton New York Times Square. Four-time MLB All-Star Jose Reyes, five-time MLB All-Star and current broadcaster Keith Hernandez and Sausage Boss chef Andrew Carmellini will be on hand for the special event.
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