Last updated: 11:29 AM ET, Fri December 18 2015

Sheraton to Ease Pain of Holiday Travel with 'Delight My Delay' Campaign

Hotel & Resort | Patrick Clarke | December 14, 2015

Sheraton to Ease Pain of Holiday Travel with 'Delight My Delay' Campaign

Photo courtesy of Thinkstock

The holidays can be a stressful time for travel, and delays are seemingly unavoidable this time of year. So the timing couldn't be better for Sheraton Hotels & Resorts to launch its latest campaign, "Delight My Delay."

The campaign's aim is to provide gifts and prizes for delayed travelers and to encourage them to spread holiday cheer to someone else in the same unfortunate situation.

Prizes will include vacations at Sheraton resorts around the world, as well as gadgets like cameras and drones. Some winners will also receive gift cards, among other prizes. 

The digital campaign kicks off in the U.S., Mexico, France and Germany on Monday and will continue through Dec. 31. To participate, travelers can follow Sheraton on Twitter (@sheratonhotels) and then tweet about their travel delay using the hashtag #delightdelaysweeps. Sheraton will select more than 250 winners per day and direct message them with a delight code that winners can redeem at

The campaign will also take place at a pair of major airports this winter.

Sheraton will set up a kiosk at John F. Kennedy International Airport's Terminal 7 that will be available from Dec. 21 through Dec. 24. There, delayed travelers will be able to scan their boarding pass and turn their unexpected hiccup into a chance to win prizes.

What's more, the length of a user's delay will influence how many attempts at a prize they get. So, the more delayed, the more chances to win.

Looking ahead, in January 2016, Sheraton will unveil a vending machine at Dubai International Airport where delayed travelers can use their boarding pass to redeem a pair of travel care packages for themselves and another waiting traveler.

Meanwhile, guests staying at the Sheraton Grand Macao Hotel, Cotai Central — the world’s largest Sheraton property — will have chances to win special gifts and prizes all holiday season long.

"In keeping true with our mission to provide effortless travel experiences for our guests, Sheraton is putting its own spin on one of the biggest pain points of the holidays and giving consumers the opportunity to get a little extra delight in their day," said Sheraton's global brand leader Dave Marr in a statement. 


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