Last updated: 12:00 PM ET, Thu May 12 2016

Sleep Inn Rolls Out New Design Concept

Hotel & Resort | Patrick Clarke | May 12, 2016

Sleep Inn Rolls Out New Design Concept

PHOTO: Sleep Inn Exterior Prototype. (Photo courtesy of Choice Hotels International).

Choice Hotels International's all-new construction midscale brand Sleep Inn is revealing a new look and feel designed to meet the needs of every generation of traveler without breaking the bank for owners.

The brand's six-year-old Designed to Dream prototype has proved successful, and now the brand is ready for a makeover, unveiling a new prototype at Choice Hotels' 62nd annual convention in Las Vegas this week.

The new design even extends to the outside the building, which will feature a more modernized look highlighted by a slender covered entrance and a warm gray color. Purple LED accent lighting and nature-inspired door appliques will accentuate the transformation.

The brand's interior will feature a similar style as well as a little something for everyone.

Enhanced Communal Space

Sleep Inn points out that many of today's hotel guests, especially millennials, prefer to spend time outside of their room. Therefore, the brand has focused on the development of enhanced public areas within the hotel.

These spaces will be functional — boasting plenty of seating and communal tables with built-in charging stations— but also attractive. The new-look public areas will feature customized artwork inspired by the locale as well as black and white photography. 

READ MORE: Choice Hotels Jumps on The Direct Booking Bandwagon

Owners looking to further enhance these spaces will have the option of adding a condensed marketplace where guests can order food and drinks.

Stylish, Functional Guestrooms

While many brands have made dramatic changes to their guestrooms in an effort to appeal to younger travelers, including doing away with desks in some cases, Sleep Inn's new design aims to achieve a balance between style and functionality. 

Highlights of the revamped guestrooms include slimmed down furnishings, a partially open closet that hides the iron and ironing board but keeps guests' clothes visible so they don't leave them behind, and scarf-less beds.

Energy-efficient LED lighting and vinyl tile and carpet tile options will reduce maintenance requirements.

READ MORE: What Are Americans' Favorite Hotel Chains?

"The simplicity of the Sleep Inn brand’s prototype is attractive to both guests and owners in a marketplace where other brands are pursuing polarizing and fast-to-fade designs that are more impractical than simple," said Choice Hotels' vice president of brand strategy Anne Smith in a statement. 

"This prototype evolution equips us even more to appeal to customers who are making snap decisions based on first impressions."

Since many Sleep Inn guests are walk-ins who are likely securing a room at the last minute, the brand's evolved design is certain to make an impact.

Currently, there are 75 Sleep Inn projects in the pipeline, with the brand accounting for more than one-fifth of the midscale segment pipeline.


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