Features & Advice
Small Luxury Hotels (SLH) Sees Boom in Emerging Markets
Small Luxury Hotels of the World (SLH) is seeing a growing demand for luxury travel in emerging markets such as China, Russia and Brazil as well as a growing number of bookings through mobile devices. "We are delighted to see more travelers in emerging markets such as China showing interest in luxury travel," said Paul Kerr, Chief Executive Officer, SLH. "We hope and expect this growth to continue through 2013 and beyond. In addition, tech gurus hyped 2012 as the year of the mobile boom, and our latest figures certainly highlight this growing trend," he added.
The SLH website has launched a new mobile booking function that allows users to book a hotel on the go, complementing both the mobile version of slh.com and the iphone app. The SLH mobile booker is expected to particularly attract last-minute bookings to match a growing global trend.
The latest versions of the SLH app, released at the beginning of February, saw almost 40,000 downloads within the first week of its launch, with the largest proportion of traffic coming from the UK, the USA and Germany. Key features of the app include an accommodation search by destination, hotel type or keyword, booking engine, special offers, as well as information on every hotel and its surrounding area. The app is free to download via the Apple App Store, and via www.slh.com/iphone/.
In January 2013, SLH website hits in China were up by 406 percent year on year; Brazil saw an increase of 104 percent, followed by Russia with a more moderate 22 percent increase. The UK saw a very positive increase, up 15 percent, while other more developed travel markets such as the USA and Germany saw slight increases of 1 percent and 4 percent respectively, compared to the same month the previous year.
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