Starwood Announces Major Leadership Changes
As it looks ahead to the future, Starwood Hotels & Resorts Worldwide, Inc. announced several leadership changes across its global brand organization today.
Starwood has appointed John Peyton to the new role of senior vice president, brands and shared services; Dave Marr to global brand leader, Sheraton and Tribute portfolio; Jim Petrus to global brand leader, St. Regis; Hoyt Harper to global brand leader, The Luxury Collection; and Anthony Ingham to global brand leader, W Hotels Worldwide.
Brian Povinelli and Brian McGuinness will continue in their roles as global brand leader of Westin and Le Méridien, and global brand leader of Specialty Select brands, respectively.
"Our brands are the heart and soul of Starwood,” said Adam Aron, Starwood’s chief executive officer, via a release. “Starwood's reputation for brand innovation is legendary and a key reason we have been able to drive growth. We are investing in our global brand organization to further invigorate innovation, marketing and guest experience across all of our more than 1,200 Starwood hotels around the world.”
Peyton, who most recently led the company’s global initiatives team, will help drive innovation throughout Starwood’s 10 brands. He will also oversee food and beverage, revenue management and Starwood’s integration strategy for Design Hotels. The 15-year Starwood veteran led a brand positioning effort called Building World Class Brands in 2005 that helped the company evolve.
Marr will lead revitalization efforts for Sheraton, while also building Tribute Portfolio. Marr led the launch of Tribute Portfolio last month, a collection that is expected to include more than 100 hotels in the next five years. Marr also led Starwood's six full serve brands in North America, including oversight of digital, loyalty and partner marketing, field marketing, architecture and construction in the division.
Petrus returns to the company to assume the role of global brand leader, St. Regis. Petrus was at Starwood for more than a decade, serving as senior vice president of operations, before taking on the role of chief operating officer for Trump Hotels Collection for the last nine years.
Harper, a 24-year Starwood veteran, will help expand The Luxury Collection, as well as refining brand strategy, including investment in landmark renovations and overseeing the debut of marquee conversion hotels.
Ingham has 15 years of experience in hospitality, including leadership roles in Starwood’s EAME and North America divisions. He’s lived and worked in Spain, Australia, Belgium, Hong Kong, the U.S. and the UK. He will guide W Hotels as it expands to new markets such as Amsterdam, Shanghai, Dubai, Tel Aviv and Goa in the coming year.
All global brand leaders will report directly to Peyton.
“Starwood is a dynamic organization, and we didn’t have to look far to find great leaders within our ranks to take on new brand leadership roles,” Peyton said. “I look forward to working with our new global brand leaders as we sharpen the focus on Starwood’s unique and desired brands.”
Starwood currently includes more than 1,200 properties across 100 countries, employing more than 180,000 people at its owned and managed properties.
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