Starwood to Offer Mobile Apps to Event Planners
Starwood Hotels & Resorts Worldwide, Inc. is now offering mobile apps to planners who are bookings meetings and events at its properties, the major hospitality company announced on Monday.
Starwood revealed that it will be featuring CrowdCompass by Cvent customizable apps at its properties across the globe.
"We are always looking for new ways to enhance the meetings and event experience at our properties," said Jonathan Kaplan, Starwood's director of sales, new business and digital programming, via a release. "With the option of having a customizable app with CrowdCompass by Cvent, attendees can go paperless and view real-time content like event agendas, speaker bios, presentations and property information right from their mobile device."
Kaplan added: "Meeting attendees also may be able to use the app to create personalized schedules, share contact information with other attendees, connect with others via social media and receive push message communications instantly from onsite meeting planners."
Since 2013, Cvent — a cloud-based enterprise event management platform — and PSAV — a technology service provider — have partnered to deliver CrowdCompass mobile apps to corporate meeting and event planners and hoteliers.
"Starwood often leverages technology to enhance their guests' experience, from using innovative tools such as a smartphone app for checking in and Apple Watch for keyless room entry," said Matthew Donegan-Ryan, director of mobile strategy at CrowdCompass by Cvent. "Providing CrowdCompass mobile apps is one more way for Starwood to transform the experience and engagement level of meeting attendees at Starwood hotels and resorts across the globe."
"Mobile apps for events have become an essential tool for bringing content and attendee engagement directly to an individual's personal device,” added Stewart Young, vice president, strategic accounts, at PSAV Presentation Services. “PSAV is thrilled to be combining our strategic partnerships with both Starwood and CrowdCompass by Cvent to continue offering a best-in-class mobile app to our customers.”
Starwood is also rolling out its ProMeetings app, which allows meeting planners who are SPG or SPG Pro members to submit on-property requests via their mobile device(s). That includes requests ranging from anything to an extension cord to coffee service to a change in lighting. The app, which is expected to fully roll out in 2016, is currently in pilot at several Starwood hotels around the world, including W Singapore - Sentosa Cove, The Westin Singapore, Sheraton Atlanta Airport, W Atlanta Midtown, and The Westin Charlotte.
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