Starwood's Element Brand Debuts in Asia Pacific
Photo courtesy of Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. announced the debut of its environmentally friendly Element brand in Asia Pacific with the opening of Element Suzhou Science and Technology Town in Suzhou, China.
The new Element hotel, owned by Suzhou Science and Technology Town Kexin Cultural Tourism Development Co., LTD., focuses on offering a healthy and balanced experience for active travelers in a sustainable way.
"As Starwood's eco-innovation lab, the Element brand has redefined the category with its light-filled atmosphere, eco-minded design and commitment to innovation,” said Brian McGuinness, senior vice president of Specialty Select brands for Starwood, via a release. "On track to triple its global portfolio by the end of 2017, Element is experiencing tremendous growth momentum and the brand's debut in Asia Pacific is set to pave the way for more growth opportunities in the region."
"We are thrilled to introduce Starwood's first Element Hotel in Asia Pacific, in China, one of the fastest growing and most dynamic travel markets in the world," added Stephen Ho, president of Starwood Hotels & Resorts Asia Pacific. "Recent studies have shown that consumers are becoming increasingly interested in environmentally friendly practices and products, as well as sustainable living. We are confident that the stylish and sustainable Element brand ethos that modern design flows from nature will resonate with travelers and meet that demand."
Element Suzhou Science and Technology Town sports 188 modern rooms and suites. Each room includes oversized windows for natural light, an energy-efficient fully-equipped kitchen and amenities such as plush signature Heavenly Beds, rain showers and bathrooms complete with all-natural bath amenities. Each room also includes the standard Element features, including a workspace, a high-tech office, entertainment equipment, free Wi-Fi and the ability to hook up mobile electronics to the in-room TV.
Guests will also be happy to know that SPG Keyless Check-In— the hospitality industry's first mobile, keyless entry system that allows guests to use their smartphone as a key—will also be available at the hotel.
Beyond that, Element Suzhou Science and Technology Town will feature light-filled public areas and a calming atmosphere; a natural color palette; Salon (an all-day dining restaurant); private rooms featuring traditional local, Huaiyang and authentic Cantonese cuisine; Restore (a 24/7 self-serve pantry); a 24-hour fitness center; an indoor saline swimming pool; bikes for rent; and 1,200 square meters of flexible meeting space with high-speed, free Wi-Fi.
The hotel is offering an opening package starting from RMB 558 net for a one-night stay in a Standard Room, including daily breakfast for one person. SPG members will receive double Starpoints as part of the package. In addition, SPG members will enjoy a 20 percent discount on all food and beverage consumption at Salon.
Suzhou, a major city in the southeast of Jiangsu Province, is known as the Venice of the East and features UNESCO World Heritage-listed Classical Gardens.
Element Suzhou Science and Technology Town is located in the Science and Technology Town, an eco-city in the heart of Suzhou National New & Hi-Tech Industrial Development Zone. The hotel is close to Sunan Shuofang International Airport and tourist sites such as Jiangsu Dayangshan National Forest Park, Suzhou Taihu Lake National Wetland Park, Suzhou Amusement Land, Zhenhu Embroidery Street and White Stream Ecological Park.
Element signed 19 deals in 2014 and is on track to triple its portfolio by 2017, with key China openings such as Element Chongli in Zhangjiakou and Element Sanya Haitang Bay in Sanya in the pipeline.
More by Ryan Rudnansky
Get Travel Deals and Travel News
Recent Travel Opinions
Features & Advice
Airlines & Airports
Destination & Tourism