PHOTO: Tel Aviv's Frishman Beach. (Photo via Flickr/Edgardo W. Olivera)
Brown Hotels has teamed up with the city of Tel Aviv and the Israel Ministry of Tourism to offer a group of lucky travelers a one-of-a-kind overnight stay.
In a lifeguard tower.
But this is no rundown beach shack. The oceanfront tower, located on Tel Aviv's popular Frishman Beach, has been transformed into a luxury hotel suite that includes amenities like a free-standing bathtub, a personal butler, evening room service and a fresh Israeli-style breakfast served daily.
Oh yeah, the views aren't too shabby either.
Brown Hotels' lead designer Aline Langlieb and graffiti artist Edgar Rafael were the driving force behind the month-long conversion, with Rafael painting an eye-popping exterior sure to turn beachgoers' heads.
Winners of the #TakeMe2TelAviv campaign competition—which was offered in conjunction with Hotels.com—will earn a free overnight stay in the temporary Lifeguard Tower Hotel.
Different guests will occupy the hotel each night for 10 straight evenings through March 31. However, each winner will also earn a complimentary two-night stay at any Brown Hotels property in Tel Aviv, allowing them more time to explore the city.
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Unfortunately, the hotel suite won't be around beyond that; It will be returned to a functioning lifeguard tower at the conclusion of the campaign.
Elsewhere this March, one of the capsules on the Coca-Cola London Eye will be transformed into a pop-up penthouse suite as part of the "Eye Spy a Home in the Sky" competition launched by TripAdvisor Rentals and Wayfair. A winner will spend the night in the iconic London landmark March 30.