SuperClubs completed its earlier-announced sale of the adults-only Hedonism II resort in Negril, Jamaica, to investor group Marshmallow Ltd. The property will be handed over “by the end of this week” to Marshmallow majority stockholder Harry Lange, Jon Gross of UnWind Travel, the Issa family and Kevin Levee, the hotel’s current general manager, John Issa, SuperClubs’ chairman said in a Feb. 20 statement.
Hedonism II will not be rebranded and will continue to operate without interruption to service, according to the statement. All reservations and tour operator contracts will be honored. “We are planning an immediate $10 million renovation including room renovations, said Lange, “but have no intentions of changing the free spirit of this special place, which will most certainly remain.”
“This ownership group is ideal and should calm any fears that Hedonists might have had about their beloved resort falling into the hands of someone who has no understanding or experience in this market,” said Gross, who is also head of Fluffernutters, a large group of repeat Hedonism II guests.