Last updated: 08:53 PM ET, Mon March 02 2015

Swissotel Vitality Guides Promote Adventure Travel

Hotel & Resort | Ryan Rudnansky | March 02, 2015

Swissotel Vitality Guides Promote Adventure Travel

Swissotel Hotels & Resorts, in collaboration with alpine adventurer and travel writer John Harlin, has launched a series of new destination “Vitality Guides” to celebrate its own Vitality Day, designed to inspire travelers to stay healthy and active in both body and mind.

The Vitality Guides are digital, interactive maps that highlight key attractions within walking distance of Swissotel locations to get guests excited about exploring the great outdoors.

“This year, we wanted to celebrate Vitality in a fresh and fun way and to provide our guests with a new travel tool to experience the Vitality concept all year long,” said Lilian Roten, vice president, Swissôtel Brand, via a release. “Through our new Vitality Guides, we can now curate a list of compelling attractions that will help our guests gain a greater appreciation and deeper sense of place of destination they are visiting.”

In Chicago, the Guide leads guests on a 25-minute walk from Swissôtel, across the Riverwalk through New Eastside and Millennium Park to the world-famous Loop neighborhood, the Chicago Public Library, Dusable Harbor and Navy Pier, capped off with a sweeping view at Wolf Point.

Guests can also pinpoint and share interesting attractions they discover on their own while exploring each destination covered by the Guides.

At launch, destinations include Chicago, Amsterdam, Ankara, Bangkok, Berlin, Bremen, Dresden, Dusseldorf, Foshan, Geneva, Istanbul, Kolkata, Moscow, Osaka, Shanghai, Singapore, Sochi, Sydney, Tallinn, and Zurich. More destinations will be added throughout 2015.

“Swissôtels are often located in urban centers where exploring key attractions and local cultures is easily done on foot,” Harlin said. “The slower you go the more you can see and these guides give guests an opportunity to truly immerse themselves in the culture of a destination without having to purchase a tour package or hire a guide.”

Swissotel locations around the world will also be holding special events to commemorate Vitality Day, March 21.

Swissotel Chicago, for example, will host an urban adventure, where participants will complete a Vitality-themed activity at several nearby destinations in the city before ending up at a Vitality Lounge. Participants will compete for nothing less than a trip to Switzerland.

City tours are also being planned around Swissotels in Zurich, Tallinn, Amsterdam and Ankara on Vitality Day. Properties in Berlin, Istanbul, Kunshan and Singapore will host exercise and health and wellness classes.

Authenticity, adventure travel and health and wellness are highly valued by travelers these days, which makes Swissotel’s Vitality Guides and Vitality Day events so appropriate. According to the ITB World Travel Trends Report 2014/2015, “Consumers are more interested in individual and local experiences, authenticity, wellbeing, community, and engagement as part of their travels. As a result, demand is rising for specialist and niche travel and tourism, such as wellness, sustainable trips and adventure/sports.”

Travelers are encouraged to share their Swissotel travel adventures and experiences through Facebook and Twitter using the hashtag #SwissVitality.

The new, mobile-friendly Vitality Guides can be found here.


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