Affordable luxury - that's how the B Resort & Spa in the Downtown Disney area of Orlando's Walt Disney World area will distinguish itself from the competition, said its general manager, Keith Wolling.
The 394-room property, which opened on June 16, features an array of features and amenities that will provide it with a competitive edge, said Wolling, including free WiFi throughout the resort, and complimentary iPads and gaming consoles available at the front desk.
The resort was originally opened as the Royal Plaza Hotel in 1972. "This was not a renovation," said Wolling, "this was a full redevelopment project."
Rooms and suites feature signature Blissful beds and 47-inch flat-screen televisions. Twenty "family-friendly" rooms are equipped with bunk beds.
The property even boasts a "B experience manager," a liaison between the brand and the actual property, and is responsible for "B experiences."
'I work hand-in-hand with the brand making sure we are translating and creating those experiences for the guest on property," said Ana Suarez, the B experience manager.
For instance, the hotel features a B Artistic Exhibit, showcasing the work of local artists in its public areas, which guests can purchase.
The resort has also created a B Humane program in conjunction with the Wildlife Foundation of Florida, which is designed to protect indigenous species. The mascot of the program is the endangered gopher frog. Accommodations feature stuffed gopher frog animals, which are available for sale. Part of the proceeds are donated to Wildlife Foundation of Florida.
All things considered, the property is capable of handing any type of guests, from business travelers to groups to families, said Wolling.
It also features 25,000 square feet of meetings space, a B Indulged By Aveda spa, a B Active Fitness Center, a zero-entry pool, and the American Q restaurant, which is the brainchild of Jeffrey Chocorow, who operates the well-known China Grill in New York City.
"You have the families that come to Disney where the parents are as engaged as the kids are with the Disney events and theme parks, said Wolling. "And then you have the families that when they come back to the hotel they want to pamper themselves and have something unique and distinguishable such as the spa and signature restaurant and being in touch."
The property also unveiled a B Our Preferred Travel Agent rewards program, which offers higher commissions, special rates and promotions, and fam trips.
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