Destination & Tourism
Universal, Warner Bros. to Add New Harry Potter Attraction
Following on the heels of the success of The Wizarding World of Harry Potter, Universal Orlando Studios and Warner Bros. Entertainment are adding The Wizarding World of Harry Potter – Diagon Alley. Scheduled to open in 2014, the new attraction will expand The Wizarding World of Harry Potter across both Universal Orlando theme parks. The new area is being designed to bring to life some of the experiences and places found in and around London in the Harry Potter books and films.
Diagon Alley and London will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade. The new area within Universal Studios will provide guests with the experience of “traveling” between London and Hogsmeade aboard the Hogwarts Express. The attraction will feature shops, a restaurant and a marquee attraction based on Gringotts bank.
“I’m so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I’m sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience,” said J.K. Rowling, author of the Harry Potter book series.
“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams, chairman of Universal Parks & Resorts. “And we are bringing the same drive, commitment, enthusiasm and innovation to this project as we did to the first.”
The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in June 2010.
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