Westin Expands Wellness Concierge Program
Photo courtesy of the California Travel & Tourism Commission.
As Westin Hotels & Resorts continues to emphasize wellness, the Starwood Hotels & Resorts Worldwide brand has expanded its concierge program in North America to include a slew of new physical activities, including surfing and cycling, among others.
The expansion includes the introduction of Westin's first-ever tennis concierge, which will debut at the Westin Bear Mountain Golf Resort & Spa in Vancouver during this summer's 2016 US Open.
The new tennis concierge joins the resort's golf, yoga, cycling, hiking and running concierges.
Meanwhile, the Westin Kierland Resort & Spa in Phoenix boasts a hike and golf concierge. The latter will assist guests in improving their game while they get into shape since guests will have access to mountain bikes that will allow them to cover several miles over the course of 18 holes of golf.
The Westin Los Angeles Airport now features a dedicated surf concierge. What's more, the hotel provides guests with transportation to and from the beach in addition to a surfboard and wetsuit.
Guests visiting the Westin Monache Resort in Mammoth in Mammoth Lakes, California, will have access to a ski concierge who will evaluate their ski level before recommending which gear to rent out.
The expanded program arrives on the heels of the rollout of Westin's run concierges, which have proven to be incredibly successful.
"In three years, we have grown the number of Run Concierges at our hotels from 30 to 200 globally," said Westin's vice president of brand management Bob Jacobs in a statement. "With the program's success, we know that today's travelers are more active and more socially-connected than ever before but with much less free time, so the way they engage with hotel concierges has evolved."
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