Last updated: 11:22 AM ET, Mon August 29 2016

What Will Marriott’s Hotel of the Future Look Like?

Hotel & Resort | Patrick Clarke | August 18, 2016

What Will Marriott’s Hotel of the Future Look Like?

Photo courtesy of the Charlotte Marriott City Center.  

The Charlotte Marriott City Center has undergone a massive transformation over the past few months, and that evolution will continue. 

Marriott International is using the property as an innovation lab to test new ideas and concepts —some of which are sure to define Marriott's flagship brand in the future. The reinvented hotel, located in one of the fastest growing cities in the U.S., is set to open officially this fall.

"The demographic of our guests is changing, and it's very important to stay in dialogue with them," Marriott Hotels managing director Mike Dearing told Fast Company. "The Charlotte hotel is really our innovation lab. This is where we're testing our best thinking and new concepts. We're staying in constant dialogue with our guests to figure out what works and what they connect with best."

"Live Beta Buttons" installed throughout the hotel will allow guests staying here to provide feedback on various new concepts by selecting a thumbs-up or thumbs-down depending on their particular experience.

The tally of positive and negative reviews will be updated and displayed on a large screen inside the hotel and will also be available to view on

Although Marriott Hotels & Resorts is sure to scrap some concepts and adopt others in its future hotels, here we'll explore some of innovative ideas being tested in Charlotte that could eventually become the norm.

Checking In

Photo via Twitter.  

Ever-changing technology means guests now have more options when checking into their hotel room than ever before.

The traditional front desk arrival is still the preferred way by many and isn't going away anytime soon, but for those looking to speed up the process, mobile room keys available through the Marriott mobile app are the ideal way to access a room.

Self-service kiosks are also available where guests can go to bypass the front desk line and check in at their convenience.


Photo courtesy of Charlotte Marriott City Center. 

In addition to spaciousness and functionality, the guestrooms and suites will boast artwork and other accents that are inspired by the hotel's locale. 

"One of the key insights from guests is that they want to know they are in San Francisco or Chicago or Omaha," Dearing told Fast Company. "They want it to be a localized experience that allows us to make real, authentic contact with the local culture."

Enhanced technology including tap-to-order room service and the ability to stream content from Netflix and other apps and services on in-room televisions will also contribute to an improved in-room guest experience. 

Meetings & Events

Photo courtesy of Thinkstock.  

The Charlotte Marriott City Center's flexible meeting spaces will be located in the hotel's Event Hub, where highlights will include features like pivotable walls and moveable partitions as well as soft seating, magnetic panels and shared-screen technology.

The meeting space will also boast a complete LG kitchen that will allow users to personalize their food and beverage experience. 


Photo courtesy of Thinkstock

Guests working out inside Marriott Hotels' hotels of future will struggle to run out of options. That's because FLEX fitness studio will offer them as many as 600 on-demand virtual workouts.

Plus, guests will have access to boutique studio workouts led by local instructors as well as nearby running and biking routes. The goal is to provide guests with a more communal experience and an opportunity to meet people during their stay.

While only time will tell what catches on and what falls flat with guests, the Charlotte Marriott City Center is undoubtedly a tremendous first step in the journey to the perfect hotel, if such a thing exists.


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