Wyndham Hotels has launched Member Levels, an enhancement of its loyalty program aimed at extending "elite" benefits and programs to all guests, not just the wealthy and well-traveled.
Member Levels builds on the company's one-year-old Wyndham Rewards program which, it says,"revolutionized" hotel rewards programs by offering a flat, free night redemption rate.
Program members earn a minimum of 1,000 points for every qualified stay. At 15,000 points, they can redeem a free night at any of more than 7,800 Wyndham Rewards hotels internationally without any blackout dates.
The company's brands include the upscale Wyndham Hotels and Resorts, Wyndham Grand Hotels and Resorts and Ramada Worldwide, and budget brands like Super 8, Days Inn and Howard Johnson.
The new Member Levels features four distinct levels offering a variety of benefits that increase by level from free Wi-Fi and rollover nights to annual point bonuses.
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And when members redeem points for stays at one of the program's top 25 destinations, they automatically receive an additional enhancement: special discounts and savings on local experiences including attractions, food tours, art museums and theme parks.
"Devaluation is too common a trend in today's loyalty game-it reflects everything that's wrong with industry rewards programs and continues to be the driving force behind why Wyndham Rewards is once again breaking the mold," said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group.
"While other loyalty programs find new ways to restrict their most loyal guests when they redeem, we're doing the exact opposite and giving our members the very best: our best hotels in our best locations with the best local experiences-365 days a year for just 15,000 points."
Noah Brodsky, Wyndham's senior vice president, worldwide loyalty & customer engagement, said the new enhancements come in response to members' requests. "Generous and simple are the keywords for the program," he said.
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