Last updated: 02:00 PM ET, Mon September 19 2016

Travel Brands Remain Silent on NYC Terrorist Attack

Impacting Travel | Gabe Zaldivar | September 19, 2016

Travel Brands Remain Silent on NYC Terrorist Attack

Photo courtesy Thinkstock 

A horrifying set of events played out throughout New York and New Jersey over the weekend, and —for the moment —the travel world remains relatively silent on the matter, but don’t take the peculiarly vacant social media channels for something other than an industry infusing some calm and measure amid such dire circumstances.  

As CNN reported Monday, Ahmad Khan Rahami was in custody, bringing a modicum of closure to a series of events that started with an explosion in Seaside Park on Saturday and concluded with a shootout in Linden, New Jersey Monday morning.

The series of events even included five explosive devices being found near a train bridge in Elizabeth, New Jersey.

As of this writing, many of the major travel brands have remained silent throughout a weekend that saw a series of horrifying events play out in the area.

The travel industry, perhaps, is leading from the front by illustrating that they would continue with business as if it were any other day of the week.

Assuredly, we all know this is absolutely not a day teeming with nonchalance around airports and train station, but that so many Facebook and Twitter channels from the likes of Delta, American, United, Hilton, Priceline and Expedia remain mum on the matter points to a resolve that will only help the situation as, sadly, terror attacks become more ingrained in the culture’s psyche.

On Monday, President Barack Obama offered thoughts on the region’s events. Via CNN, he said: “At moments like this, I think it's important to remember what terrorists and violent extremists are trying to do: they want to hurt innocent people, but also inspire fear in all of us. Even as we have to be vigilant and aggressive… we all have a role to play as citizens in make sure we don't succumb to that fear."

READ MORE: US Leaders Weigh In on NYC Explosion

On Sunday, Delta was touting National Cheeseburger Day, choosing to remain silent well into Monday.  

United was espousing the merits of Talk Like a Pirate Day, and it was just another weekend for Hilton Worldwide on Facebook.

While hardly an industry wide consensus, the trend certainly seems for brands to stay the course and advocate for confidence amid terror, calm amid trying times. Sometimes, silence is that soothing resolve needed to get travelers moving from airport to airport with as minimal worry as possible.

Travel brands, we hear you loud and clear.

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