Photo: WestJet tickets falling from the sky via parachute for people impacted by the wildfires in Fort McMurray. (Photo via @VanCityBuzz)
On Saturday, Canadian airline WestJet hosted an event in Fort McMurray, Alberta, where families impacted by the wildfires in the region were able to celebrate the holidays during a massive party.
The families also received a special gift that fell from the sky.
According to Global News, WestJet hosted a Snowflake Soiree in Fort McMurray which featured country musician Johnny Reid and ornaments being dropped from the sky using parachutes meant for each family in attendance.
Inside each ornament were free WestJet tickets for every family member.
“It was amazing. I only heard about this happening by word of mouth,” local Barb Warner told Glabal News. “I registered thinking, ‘Okay, a little something nice.’ You go down and it’s lit up, it’s just beautiful when you get there.”
“Anytime I talk about the nice things people have done since May, I cry,” Warner continued. “I don’t know how many people I hugged last night from WestJet, because like I told someone, they just put the merry back into Christmas.”
Over the past several years, WestJet has surprised communities with early Christmas gifts and then used the charity efforts to build advertising campaigns for the holiday season.
With the wildfires in Fort McMurray, the Canadian airline wanted to use its power to give back to a local community which has faced an extremely difficult year.