Last updated: 01:00 PM ET, Tue December 22 2015

Ambassadors Group Resigns USTOA

Tour Operator | U.S. Tour Operators Association | David Cogswell | December 22, 2015

Ambassadors Group Resigns USTOA

The U.S. Tour Operators Association reports that the Spokane, Wash.-based Ambassadors Group, Inc. resigned its membership in the organization and is therefore no longer a participant in the USTOA $1 Million Traveler Assistance program.


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The Ambassadors Group, Inc., the parent company of People to People Ambassador Programs, said it is planning to cease operations and close its doors by year’s end.

The company was a member of USTOA for 15 years.

The Ambassadors Group was founded in 1967 to provide student travel in connection with President Eisenhower’s People to People international travel programs. It was originally a division of Ambassadors International, but in 2002 it was spun off as an individual corporation.

The company built to a peak of nearly 53,000 passengers in 2007, after which business went into a decline.

In 2008 the company acquired BookRags, an educational website, for $18 million.

In 2009 Ambassadors Group formed a partnership with Discovery Education to provide Discovery Student Adventures, learning and adventure travel programs for students from grades 5-12. In 2010 the program had 125 students traveling.

In July 2015 the company announced that with losses over $17.5 million in 2014, it would close by the end of 2015.

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