Last updated: 05:28 PM ET, Wed September 09 2015

Back-Roads Touring Releases 2016 Months Early

Tour Operator | David Cogswell | September 09, 2015

Back-Roads Touring Releases 2016 Months Early

PHOTO: Traveling on the back roads of Europe Back-Roads Style. (Photo courtesy of Back-Roads Touring)

Back-Roads Touring, a provider of small group experiential travel programs, is releasing its 2016 tour brochures three months early this year.

“We just launched our brochure,” said Chris Coillet, Back-Roads Tourings' vice president of North America. “We pushed it out at the end of June and July. It’s out three months earlier than usual because the demand is there; people are booking earlier.”

The new brochure will have 15 brand new tour itineraries out of a total of 57. The tours that are not listed as “brand new” are also substantially new, said Coillet. “Each one is reviewed constantly. We’re always looking for better hotels, and restaurants, and more authentic local experiences.”

Back-Roads Touring’s client base is loyal, so business returns at a high rate. “If someone has been on one of them a couple of years ago, they could go again and it would be a very different experience."

Back-Roads’ new brochure presents its small group tours of 32 countries in Europe, plus Morocco, the company’s first hop into Africa, perhaps to be followed later by a skip and a jump.

The company rushed out its brochures to get them into the hands of travelers now, before plans start being pinned down. “September is when people start looking to European tours for the following summer,” said Coillet.

The new brochure is rich in graphic content portraying the kinds of scenes and settings a traveler with the company might expect to see.

“The images in the brochure enable people to see what small villages are like when you get out of the big, international cities. Our philosophy is about getting off the tourist trail and enabling our guests to have conversations with local people who have a story to tell.”

Coillet believes that personal encounters with locals constitute the heart of foreign travel. Under the Back-Roads Touring ethos, such experiences are the best way to fully immerse yourself in a place.

“To be able to ask questions to someone from there about the history and their knowledge and experience – it brings the destination to life,” said Coillet. “Anyone can go buy a ticket to the Eiffel Tower and go up it. But it’s so fascinating to go to a small village where I meet the families that are so ingrained in it for hundreds of years.”

All new tours for 2016 include Edinburgh to London; A Taste of Scotland with Carolyn Robb, Former Royal Chef; Germany’s Romantic Back-Road to Vienna; The Greek Ionian Islands; Peloponnese and Greek Saronic Islands; Kent and Sussex; and Slow Food Tour of Puglia.


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