G Adventures Helps Empower Women With New Experiences
PHOTO: Moroccan women in Meknes serve lunch to guests. (Photo courtesy G Adventures)
G Adventures is committed to empowering women through greater economic and educational opportunities. Among the U.N’s 2030 Sustainable Development Goals, empowering women in this way was a key outcome. G Adventures sees travel and tourism as one of the most promising sectors to achieve this and continues to take new measures to help further this achievement.
On International Women’s Day, the tour operator officially launched three new G Adventures for Good community development projects that are designed to support women in Morocco, Australia and Belize. This initial launch kicks off a month-long campaign in support of the projects called “Planet Her,” which will raise funds for additional projects that will benefit women around the world.
“Women are the most influential and economically powerful group of consumers in travel and tourism, but they are underrepresented in leadership positions across the industry,” said G Adventures founder, Bruce Poon Tip. “Together with our trail-blazing partners in countries around the world, we are eager to bring more female talent into the tourism supply chain and help change that.”
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These three new projects are currently being integrated into G Adventures itineraries.
In Meknes, Morocco, G Adventures launched the Morocco Community Lunch and cultural exchange. The goal is to help promote women’s rights, gender equality and access to the formal economy for women who live in rural areas of the country. In the village of M’Hoya, a group of women serve travelers a traditional lunch and teach guests some basic Arabic.
This experience will be available on the the eight-day Morocco Kasbahs and Desert Tour and the nine-day National Geographic Journeys tour and income generated from the tours will go to support long-term job development in rural Morocco.
In Queensland, Australia, travelers will have the chance to learn about and support the Aboriginal Jirrbal community in Tully. The new Café Chloe, a converted railway station, was created with tourism dollars and is now a café and vocational training center for youth and women. Visitors can have lunch at the cafe and also receive lessons in weaving and Aboriginal arts.
The 12-day Sydney to Melbourne tour offered through National Geographic Journeys with G Adventures, and the Classic 10-day Brisbane to Cairns experience include this experience in their intineraries.
G Adventures will provide its guests in Southern Belize the opportunity to learn ancient pottery-making techniques with a group of female Mayan artisans. Guests can also help support the economy by purchasing handicrafts. The Belize Pottery Cooperative was formed to encourage women in the San Antonio region to share their traditional knowledge with visitors and earn income to support their families.
This experience has been included in several G Adventures itineraries, including the 12-day Mayan Encounter and will help provide a steady flow of customers and sustainable income.
“We are optimistic that the new cooperative will help encourage young Belizean girls in the community to study longer and grow up with the belief that they have more career options than domestic work,” said G Adventures program manager for the Americas Kelly Galaski.
These three new enterprises add to other female-focused G Adventures for Good projects that are already in places such as Nepal, Cambodia, India, Kenya and Peru and include worthy causes like The Sisterhood of Survivors project in Nepal, Women on Wheels in India and Masai Clean Cookstoves Project Tanzania.
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