WHY IT RATES:G Adventures has hired travel expert Peter Worthing as new VP of Sales in the United State.-Eric Bowman, TravelPulse Senior Editor
G Adventures is pleased to welcome a travel veteran to its U.S. leadership ranks with the appointment of Peter Worthing as its new Vice President of Sales.
Worthing will oversee the company's sales team in the United States, and joins G Adventures from Trafalgar, where he was Senior Director of Sales for the U.S.
A proven sales leader, Worthing has 15-years of experience building teams and partnerships in the travel and tourism sector.
In his new role with G Adventures, he joins a team of 10 regional sales managers plus private group specialists across the United States, whose collective focus is outreach, education and sales support for the American agent community.
"The Global Purpose Specialists at G Adventures have done an impressive job of opening doors, cultivating relationships and growing sales among the travel agents and advisors in their territories these past few years. I have a lot to learn from them but also have ideas that I hope will strengthen our ground game," said Worthing, in describing his role. "I'm excited to support this energetic team and help our travel peers and partners learn more about this amazing company."
U.S. Managing Director Ben Perlo led the recruiting of Worthing and looks forward to welcoming his new deputy to G Adventures' team in Boston later this year. "Peter has had a very successful track record of growing sales through trade partnerships and he brings proven experience in developing a sales group. We are fortunate to gain his talents for our team."
G Adventures founder and leader Bruce Poon Tip added that he is proud to welcome Worthing to his company's leadership ranks, noting, "It's not always easy to find someone with the mix of deep industry experience and personal passion for our company's purpose to support our regional sales managers. In Peter, we scored with both."
Worthing describes himself as a lifelong learner and traveler, whose path was indelibly carved by a trip to London as a teenager.
"Ever since that trip, I've thought about where I can go next," said Worthing, who grew up in small town Maine and has since traveled to nearly 70 countries and six of the seven continents.
"Travel changes your perception of the world and your place in it. In my experience, that change has only been for the better. I'm thrilled that I'll now have the opportunity to represent a brand I have long admired and sell a product that I genuinely want to experience for myself."
Up first for Worthing will be joining G Adventures staff at Virtuoso Week in Las Vegas, where he plans to work alongside Perlo and U.S. Marketing Director Steve Lima in bringing the message that travel advisors are pivotal to the company's mission of using travel to change lives.
"Advisors are core to our strategy of building a community of change agents. The more specialists who believe in our brand's promise, the more travelers we'll recruit to help us spread wealth, happiness and change lives through tourism," said Worthing, adding, "I plan to ask lots of questions and do a lot of listening over the next few months, because my primary goal is helping our agent partners succeed."
As he wraps up his first week of work for G Adventures, Worthing's first message for the agent community is this:
"I hope you'll revisit who you think G Adventures is. Adventure travel is about so much more than backpackers and adrenaline. It's for so many more people than students and twenty-somethings. At G Adventures, we have personally rewarding travel experiences that are immersive, responsible, energizing and life-changing.
They're for every age and stage of life. We think your clients will love to experience our adventures, and they'll come back to you, again and again, to advise them on their next one."
Worthing plans to relocate to the Boston area with his wife later this year, reacquainting himself with the area where he completed his undergraduate education. High on his personal travel wish list with G Adventures? Cambodia, Antarctica and Patagonia - destinations where the small-group tour operator just happens to specialize.
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