Last updated: 11:00 AM ET, Mon August 01 2016 Strikes Partnership With Yelp, Raises Millions

Tour Operator | Janeen Christoff | August 01, 2016 Strikes Partnership With Yelp, Raises Millions

Photo courtesy Thinkstock is set to become the “Open Table” of the activities market. According to TechCrunch, “The site features verified customer reviews, and shows activities’ availability, including for same day bookings.” And has raised $10 million in equity funding with the goal of boosting its profile within the tourism industry. 

“Handing out clipboards and papers and pencils to your customers when you’re standing by the water about to go on an alligator tour isn’t particularly convenient,” CEO and co-founder Ruzwana Bashir told TechCrunch. 

Investors in the company, which competes with Viator, Zozi and, are all “high net-worth individuals and many have lauded its curated marketplace. 

“Consumers expect immediate gratification across every product category from accommodation to ground transportation to travel activities….[Previously,] this was impossible for activities, as most inventory existed only on paper calendars. Buyers can now wake up in the morning and with a few taps on the phone book a fun adventure for that afternoon,” former CEO of Travelocity Carl Sparks told Tech Crunch. 

READ MORE: Conducting the Business of Travel in a Tumultuous World  

Its partnership with Yelp is also a plus for the company in the tourism marketplace. To find out more, click here


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