The Travel Corporation (TTC) has significantly expanded its presence on the East Coast, opening its highly anticipated New York City office.
Located at 589 Fifth Avenue in Manhattan, the office will be headed by chief engagement officer and former Uniworld CEO Guy Young.
TTC has also hired 18 additional District Sales Managers on the East Coast to better support its travel agency partners in the region. The new hires represent a 30 percent increase.
"We started here in New York and we're here for the long haul," TTC founder Stanley Tollman said at an opening celebration in Manhattan earlier this month.
"We heard [travel agents] reinforcing that our presence on the East Coast was not sufficient, and we're extremely pleased to have such a large footprint back in New York," said TTC CEO Brett Tollman.
This month's opening celebration at the 21 Club drew hundreds of travel industry leaders, including agency partners, airline industry executives and tourist boards.
TTC, which includes popular brands like Trafalgar, Insight Vacations and Uniworld Boutique River Cruise Collection, operates in dozens of countries and has offices located all over the world. However, the company has shifted its operations to the West Coast in recent years, leaving a void in a key region.
TTC USA president Richard Launder told TravelPulse's David Cogswell in January that travel agent partners on the East Coast were requesting more frequent visits.
"So we're really delivering on their request by having Guy come over and run this office, and by hiring that many additional sales managers, which gives us so much more coverage," said Launder.
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Young told Cogswell that TTC was under-penetrating in 14 states, a dozen of which were located east of the Mississippi River. The new office will play a large role in reversing that trend.
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