Last updated: 05:35 PM ET, Tue March 29 2016

Too Soon: Egyptian Tour Operator Uses Recent Hijacking in Facebook Ad

Tour Operator | Barry Kaufman | March 29, 2016

Too Soon: Egyptian Tour Operator Uses Recent Hijacking in Facebook Ad

Photo via Facebook

There’s “too soon,” there’s “too far,” and then, if you continue on the z axis past the point where good taste is but a distant memory, you reach the following ad from Lion Trips.

The Egypt-based tour operator, operating on the assumption that the attempted murder of a plane full of people is just too funny to not comment on, offered the following ad on its Facebook page, mocking the hijacking of EgyptAir Flight MS181 which happened earlier that day:

Just in case your Arabic is rusty, that says “Who knows you might get hijacked and go to Cyprus," according to a tweet from media strategist Dalia Ezzat. Or you can trust Facebook’s built-in translation, which translates it as “Or can you book us a flight to gold and sharm el-Thursday 31 March and possible snatch fish up here and go and Cyprus 175 c but ?? And who knows maybe dice playing and going to France or Italy.”

READ MORE: EgyptAir Hijacker Arrested After Holding Hostages with Explosive Belt

We’re going with Ezzat on this one, since the tour operator in question has since doubled down on their poor taste, sharing news reports from around the world reacting to the questionable taste in advertising.

????? ????? ????? ?? ????? ???? ?????? ? ???

Posted by Lions trips on Tuesday, March 29, 2016

As well as making… jokes (?) about the incident itself.

??? ???? ?? ?????? ???????? ? ???? ??

Posted by Lions trips on Tuesday, March 29, 2016

The hijacking the ad refers to occurred early Tuesday morning, when a man claiming he had an explosive belt on EgyptAir Flight MS181 en route from Alexandria to Cairo told pilots to make an emergency landing in Turkey or Cyprus or he would detonate his bomb.

The incident ended with the hijacker arrested at Larnaca International Airport in Cyprus several hours after forcing the plane to divert and land there.

And with that we extend our condolensces to Spirit Airlines for no longer laying claim to being the travel supplier with the most tasteless advertising.


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