THE PULSE: The Travel Corporation announces a $20,000 contribution to the Tourism Cares Nepal Recovery Fund.
WHY IT RATES: The parent company behind such brands as Trafalgar, Contiki and Brendan Vacations has become the latest industry leader to join the industry-wide effort by Tourism Cares to help rebuild the Nepal tourism infrastructure following the devastating earthquakes in the region over the past three weeks. The donation, which includes additional monies earmarked toward rebuilding schools in the region, reflects exactly the kind of extensive follow-through effort Tourism Cares is looking to build -- not just immediate relief, but a long-term financial commitment to rebuilding Nepal's infrastructure en route to restoring its previously thriving tourism industry. You can donate to the Tourism Cares Nepal Recovery Fund by clicking here. - Tim Wood, TravelPulse editor-in-chief
In response to the tragic events in Nepal on April 25 and May 12, 2015, The Travel Corporation and The TreadRight Foundation have come together with the global travel and tourism community to assist in recovery efforts. The Travel Corporation and TreadRight have donated $20,000 to the collaborative efforts between the Nepal tourism industry and the Tourism Cares community.
"In difficult times like these, it is important for the global travel and tourism industry to come together," says Brett Tollman, CEO and President of The Travel Corporation. "The tourism sector plays an important role in Nepal's economy, as such, our industry is in a position to leverage our contributions in order to assist with immediate recovery as well as long term support."
The joint effort will provide financial investments to support the local tourism industry, including community-based tourism projects and social enterprises, so that Nepal tourism can recover in the long term. The importance of this support and long term rebuilding has become that much more important in light of this second quake.
Additionally, the joint effort will provide global tourism advocacy and communications for Nepal, working with media and association partners to systematically tell the emerging Nepal story of recovery to travel agents, tour operators, the general public, and others vital for driving tourism to Nepal.
All funds contributed will be restricted for Nepal recovery, supporting direct program costs and including financial grants, advocacy, program management, etc.
In addition, The Travel Corporation and TreadRight have earmarked a further $30,000 for rebuilding efforts after the initial relief efforts. Current plans include the rebuilding of schools, in collaboration with HappyHeartsFund.org.
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