Urban Adventures Enters the Sharing Economy With 'Locals on Tap' Tours
PHOTO: Intrepid's Urban Adventures launches 'Locals on Tap' in as many as 65 cities. (Screenshot via YouTube/Urban Adventures)
Urban Adventures is taking a page out of Airbnb's playbook, launch "Locals on Tap" tours for travelers who want to experience a new destination like a local rather than a tourist.
The Intrepid Group's fastest-growing brand calls the new offering an extension of the sharing economy.
The tours — the first 100,000 of which will be completely free — will last anywhere from one to two hours and include a walk through one of the destination's renowned or emerging neighborhoods.
The tours will conclude at a lesser-known bar or cafe where travelers can participate in a Q&A session to learn more about the destination.
Here, travelers can connect with their guide as well as fellow travelers over a beer or coffee.
Through their interaction with the local guide or expert, travelers will be able to craft a unique and flexible itinerary that takes them to more interesting places compared to a standard travel guide. Much like with Airbnb and Uber where users share accommodations and rides, participants in Locals on Tap will share invaluable local knowledge.
The new Locals on Tap meet-ups and tours will be offered in more than 60 cities around the world year-round. More than 150 local guides and city experts will particpate in Locals on Tap.
"For over 5 years we have created day tours that offer experiences you wouldn’t otherwise find in a guidebook" said Intrepid Urban Adventures General Manager Tony Carne in a statement.
"Locals on Tap will be the next innovation for us, where our guides take a step back and allow for customers to dictate what insider tips and information they really want," added Carne. "We want to save people time and money by letting them know what locals know, without having to commit to a set theme or itinerary."
While the first 100,000 Locals on Tap tours will be available for free when travelers book by Dec. 31, the tours will eventually start at around $25 per person.
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