ASTA and ITN to Create Travel Agent TV
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A new partnership between the American Society of Travel Agents (ASTA) and ITN Productions will work to launch a news and current affairs-style program about the travel industry.
According to ASTA, “Travel Agents Taking Off” will be an in-depth, online program specifically aimed at explaining what travel consultants do and how consumers buy travel. But the scope of the programming will go beyond just the day-to-day efforts of travel agents. Shows will highlight tourist destination hotspots, new travel trends, technological innovations within the industry, insights from industry leaders and journalists as well as more newsy items and editorial profiles.
READ MORE: A Day in The Life of A Travel Agent
"Consumers are deluged with information on the Internet. In fact, the average consumer goes to 27 different websites before making a travel decision," said ASTA president and CEO Zane Kerby in a kick-off video. "This type of program reminds the traveling public that there is only one source out there for cutting through the Internet clutter and tailoring a trip toward the individual needs of a traveller, and that is a professional travel agent."
This type of show is a part of ASTA’s greater vision for how the organization can better highlight the expertise that travel agents provide. It touches on trends within the travel industry that have been confirmed by independent research and demonstrates that more and more people are embracing the expertise of travel agents. In fact, in preliminary results for the 2016 study released on May 2 by ASTA, research firm TNS Global found that agents are saving consumers on average $452 per trip, and four hours of time.
When can you catch the first episode? “Travel Agents Taking Off” will premiere at the ASTA Global Convention taking place in Reno, Nev., Sept. 25-28. ITN will offer popcorn and refreshments for an evening at the movies with AGC attendees.
"ITN is delighted to be partnering with the American Society of Travel Agents, particularly when there is so much happening within the travel industry,” said ITN Productions' head of industry news, Simon Shelley. “We're excited to embark on this project to engage professionals from the sector and foster a collaborative effort to develop an accessible and sustainable industry."
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