Last updated: 10:43 AM ET, Fri September 30 2016

ASTA Debuts ‘Travel Agents Taking Off’

Travel Agent | American Society of Travel Agents (ASTA) | Robin Amster | September 30, 2016

ASTA Debuts ‘Travel Agents Taking Off’

Photo via YouTube

RENO, NEVADA—“Travel Agents Taking Off,” an online news and current affairs-type program, debuted at the ASTA Global Convention here.

ASTA partnered with ITN Productions, the commercial arm of U.K.-based Independent Television Network, to produce the program. It’s part of ASTA’s efforts to boost consumer awareness of travel agents.

The 32-minute long program’s primary audience is travel agents, said ITN Senior Producer Bruce Meier.

Through news items and editorial profiles of leaders and key industry organizations in the travel industry, the program relates, “the role that agents play in driving the U.S. economy and the travel experience,” said Meier.

It features different “chapters,” each with its own feel, that can be used separately.

The program will reside on the public section of ASTA’s website for 12 months and will also be promoted on various social media platforms. It is envisioned as an on-going program with a new version to be produced for next year.

The current program features content filmed from several participants including ASTA, Princess Cruises, Travel Experts, Expedia Cruise Ship Centers, and Travel Planners International.

Jenn Lee, vice president of sales & marketing at Travel Planners International, explained

the program is not about lead generation but about public awareness.

“I can put it [the program] on my consumer-facing website; it’s about supplementing what the agents can do to boost public awareness,” said Lee.


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