Brides Magazine Study Finds More Honeymooners Use Travel Agents
Travel Agent | July 24, 2012
Brides magazine’s 2012 American Wedding Study: Travel Edition found that honeymoon couples are spending more on their trips with the average cost rising to $4,900 from $3,586 in 2011. This is a 37 percent increase and demonstrates that while couples are prioritizing various aspects of their weddings, the honeymoon is one area where they continue to splurge.
Forty three percent of brides do the heavy lifting on planning the honeymoon, but couples (87 percent) make the final decision on the trip. Travel agents also play a crucial role in honeymoon planning with 37 percent of honeymooning couples using travel agents as opposed to 13 percent turning to agents for non-honeymoon travel. The Caribbean continues to be the number one honeymoon destination, attracting 34 percent of couples, with the Continental U.S. as number two with 24 percent, followed by Hawaii with 16 percent and Europe at 15 percent.
The popularity of destination weddings continues with 14 percent of couples choosing to marry somewhere other than where they or their families live. The average destination wedding includes 86 guests and costs $23,800, more than non-destination weddings, which average $26,989. In other findings, 82 percent of couples will take a honeymoon. The average length of trip is 8.6 days. Honeymoons are booked on average 5.1 months before the wedding. Twenty four percent of honeymooning couples have a travel specific gift registry.
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