Last updated: 02:38 PM ET, Sun April 26 2015

Liberty Travel Co-Founder Gilbert Haroche Dies at 87

Travel Agent | James Shillinglaw | April 26, 2015

Liberty Travel Co-Founder Gilbert Haroche Dies at 87

Photo of Gilbert Haroche and wife Charlene via Liberty Travel

Gilbert Haroche, co-founder of Liberty Travel, died of cancer on April 23 at age 87 at Columbia University Medical Center in New York City. Haroche and the late Fred Kassner, New York University classmates, co-founded New York-based Liberty Travel in 1951. They initially focused on travel to the Catskills and Miami.

Haroche and Kassner are considered to be originators of the packaged vacation. They expanded the number of Liberty Travel locations and Haroche became responsible for the retail side of the business, with more than 200 agencies, while Kassner, who died in 1998, oversaw the GOGO wholesale business, which sold packages to other travel agencies. GOGO expanded by offering travel to Mexico, the Caribbean, Hawaii, Europe and other destinations.

Both Liberty and GOGO were divisions of LibGo Travel, one of the giant retail and wholesale operations in the travel business, headquartered in Ramsay, N.J. In 2008, Flight Centre Ltd., the largest travel company in Australia, acquired LibGo for $135 million.

Haroche is survived by his wife Charlene; two sons Andre and Maurice; a daughter Marcella, and two children from a previous marriage, Bob and Kim, and 10 grandchildren. A memorial service was held on April 23 at Riverside Chapel in New York City.


You may use your Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook information, including your name, photo & any other personal data you make public on Facebook will appear with your comment, and may be used on Click here to learn more.

Travel Agents: Become a Puerto Rico Travel Expert

Destination & Tourism