Last updated: 09:11 AM ET, Tue March 24 2015

Rediscover the Magic of Mexico

Travel Agent | Courtney Love | March 23, 2015

Rediscover the Magic of Mexico

Photo courtesy of Thinkstock

President and CEO Mark Murphy today announced the relaunch of the popular Mexico education portal,

Established in 1992 as the official Mexico Tourism Board educational program, Magic of Mexico is resurfacing after a 15 month hiatus and major program overhaul. The program continues to provide an unparalleled assortment of curated Mexico insight, and now integrates both destination and hotel chain e-learning opportunities.

An all new “Magic of Mexico Specialist” course contains four chapters of dynamic, interactive content. It creates true product “fluency” via interactive games, a 200-page Magic of Mexico Study Guide, and an all new user-interface.

"travAlliancemedia acquired Magic of Mexico as a brand three years ago. Program pioneers Jane and Greg Custer continue to collaborate in building a content powerhouse for agents who are serious about gaining Mexico clients and credibility,” said travAlliancemedia President and CEO Mark Murphy.

Agents who complete the Magic of Mexico Specialist course are invited to become members of the exclusive “Magic of Mexico Tribe,” within a social media platform known as Travel Tribe. Once agents create their Tribe profile, they can chat with Mexico travelers and win new business. Magic of Mexico also features the industry’s best depository of Mexico maps, videos, and “Top Seven” curated “how to” lists around topics like “Luxury Enclaves” or “Cultural Museums.” These mini guides will empower agents to start client discussions around a diversity of Mexico experiences.

Stay Mexico Fluent. Visit today! 

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