SpaFinder Survey Shows Surging Spa Business for Travel Agents
SpaFinder Wellness’ sixth annual “State of Spa Travel” report shows that in 2012 bookings to hotel, resort and destination spas turned a corner, with more than two-thirds of travel agents seeing positive booking growth, and the average price-per-night-booked rising significantly. The findings are based on an in-depth survey of 160+ travel agents around the world, completed in the fourth quarter 2012.
“While the upswing in spa travel is being driven by the wider economic rebound, the survey clearly indicates that other factors are at play,” said Susie Ellis, president, SpaFinder Wellness Inc. “With more than two-thirds of agents reporting that people are now more interested in traveling to spas specifically for programs like stress-reduction, fitness, and weight loss, the results are a clear indication that more travelers are deciding they simply can’t afford exhausting, unhealthy vacations.”
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